Contents
Acknowledgements
Recognition of collaborators, clients, and mentors who contributed to the success of the selected projects.
Portfolio
A curated selection of case studies showcasing creative leadership, brand development, and design execution across industries.
Business Developement
Strategic initiatives that expanded market presence, opened new verticals, or defined innovative service offerings in collaboration with stakeholders.
Products and Services
Conceptualisation and positioning of high-value offerings—from digital products to physical services—focused on user need and market potential.
Creative Direction
Oversight and vision across multidisciplinary teams to shape coherent, culturally relevant, and visually compelling outcomes.
Leadership and Implementation
Team leadership through key phases of product and campaign development, ensuring excellence from strategy to delivery.
Consulting and Campaign Management
Execution and management of large-scale B2B and B2C brand campaigns, including timelines, stakeholder coordination, and creative supervision.
Brand Value
Development and articulation of brand purpose, visual identity, and perception across customer touchpoints.
Visual Assets
High-quality visual content for brand communication—ranging from key visuals and campaign systems to film and product imagery.
Design Solutions
Innovative and scalable design responses for complex challenges, balancing business goals with human-centered outcomes.
User Experience
UX strategy and interface design for digital platforms, with emphasis on usability, accessibility, and emotional engagement.
Commercial Communications
Creative strategies tailored to market demands, translating brand goals into audience-relevant narratives and visuals.
Digital Advertising
Design and oversight of digital media campaigns, including performance-oriented assets, motion design, and content for cross-platform use.
Corporate and Commercial Communications
Visual and verbal alignment for internal and external messaging across corporate campaigns, investor materials, and strategic storytelling.
Brand Narrative
Shaping brand language and tone of voice to deliver consistent, authentic, and emotionally resonant messaging across all channels.
Acknowledgements
“I design from conviction—because every brand, every system, every experience begins with intention.”
This portfolio presents a selection of creative achievements across industries—from luxury and lifestyle to healthcare and technology. At the core of each project lies a deep commitment to design as a strategic tool: to drive value, shape narratives, and reimagine how brands engage with the world.
My experience spans the launch of future-oriented services, the transformation of legacy brands, and the development of visual ecosystems that perform across platforms. These projects reflect more than aesthetic success—they represent measurable progress in business innovation, user experience, and cultural relevance.
Business Development for Otto
As one of the world’s leading e-commerce companies, Otto launched Otto now—a new brand designed to make technology and everyday essentials more accessible through a flexible rental model. Offering appliances, furniture, and lifestyle products, the service redefined convenience for a new generation of customers. The challenge was to create an entirely new brand identity and seamless service experience. I led the design process across visual identity, website architecture, and marketing communications—shaping a brand that feels contemporary, trustworthy, and intuitive. Through iterative design and strategic insight, we delivered a scalable brand system and a bold new way to engage with retail: not by owning more, but by owning smarter.
Consulting and Campaign Management for Zalando
Zalando SE is a publicly traded German online retailer. The company created several marketing campaigns for the 10 Years anniversary of Zalando. The special brand collaboration campaigns consistet of print campaigns and TV commercials. Through strategic campaign management and design execution, Zalando’s 10-year anniversary was brought to life in both digital and physical formats. The print campaign and commercial assets served as real-world touchpoints in stores, public spaces, and publications. The physicality of the work connected Zalando’s digital brand with real consumer moments, positioning the brand as both cultural and accessible.
Visuals Assets for muun
muun is an e-commerce company that sells sleep products online and in retail locations The products are manufactered in Germany and Netherlands. The challenge on this project was to create a imagery world for the brand.
The production scope consistet of product films, product images and website assets. The imagery visualized the premium quality and the health benefits of the products. “Designing the sensory experience of better sleep.” The visual world created for muun extended beyond e-commerce into the physical service of rest and recovery. High-end product imagery and film positioned sleep as a premium, tactile experience. The design work shaped how customers engaged with the product in retail environments — from touchable textures to calming visual cues — enhancing the in-store and unboxing experience as a seamless extension of the brand’s promise.
Design Solutions for Vitra
Immersive Tools for Modern Workspaces Vitra, the renowned Swiss furniture manufacturer, collaborated with a French design studio to reimagine the future of office furniture. As part of this initiative, a dedicated iPad app was developed to present the product line in an engaging, business-to-business context. The app was conceived as an immersive tool—allowing users to explore configurations, materials, and spatial solutions interactively. My contribution focused on the implementation of advanced product visualizations and intuitive design logic, enhancing both the usability and emotional appeal of the interface. The result was a seamless, interactive platform that empowered sales teams and clients to experience the product range with clarity and depth.
Commercial Communications for adidas
Where Performance Meets Possibility To reimagine the bond between human ambition and the forces of nature, adidas created an exceptional campaign experience set across South Tyrol, Bolzano, and Venice. Against dramatic alpine and coastal landscapes, the campaign captured elite athletes in moments of focus, resilience, and motion—each wearing the latest adidas performance gear designed to elevate every stride. The visuals not only celebrated physical determination but also redefined the aesthetic of performance. My creative contribution supported the storytelling and brought visual clarity to a dynamic, multi-location production. The campaign drove global trends in digital advertising, expanded brand awareness, and strengthened the emotional resonance between adidas and its audience.
Corporate and Commercial Communications for Baufritz
Baufritz is the leading company of ecological homebuilding in Germany. The company offers individual planned houses for healthy living. To showcase the companies latest innovation Baufritz collaborated with a swiss design studio. The timber technology presented in the marketing film showcased the possibilities of the customers.
“Designing the client journey for a sustainable homebuilder.” As part of the marketing campaign, the project involved translating Baufritz’s timber innovation into a tangible brand experience. From architectural films to visual storytelling, the work supported a physical service: the highly individualized process of homebuilding. The visual assets served as both inspiration and navigation tools for customers making real-world decisions about materials, space, and lifestyle — effectively turning the homebuilding consultation into a curated service experience.